For our last episode of 2018, we spotlight independent record label Fresh Selects. Started as a blog in 2008, Fresh Selects celebrates its fifth anniversary as a label this year. Driven by the vision of founder Kenny Fresh, Fresh Selects has made a name for itself by releasing music by artists on the cutting edge, many of whom have found mainstream success.
Album artwork is often a listener’s first impression of a record, so how does an artist successfully represent their music visually? We brought together graphic designers and music people for a panel at Design Week Portland to discuss the creative and conceptual collaborations that go into designing a record. Hear insight from designers Adam R. Garcia (Instrument, The Pressure), Tawfiq Mardini, Lead Designer at Fresh Selects Records, and Joe Stewart (Work & Co.), who’s behind many of Xiu Xiu’s album covers. You’ll also get the perspective of label leaders Aaron Meola (Label Manager at Tender Loving Empire) and Jenny Logan (President of XRAY Records).