Social media has become a vital tool for artists to connect with their fans, but knowing where to invest your time, energy, and even money can be difficult. After all, you probably didn’t become a musician to spend hours on Facebook figuring out which markets to advertise to. On this episode, we gather concrete tips for musicians to efficiently and effectively use social media, playlists, and newsletters. We’re joined by Daniel Bozyk, a Social Content & Marketing Specialist who runs Bozyk Digital Media, Tracey Gill Miller, Global Marketing Manager at CD Baby, and musician Gil Assayas of Glasys.
People often say that if you make good music, the fans will follow. So does good music rise to the top? And what is the top? On this episode, we talk with Jes Skolnik, managing editor at Bandcamp. Through Bandcamp Daily, Jes makes a point to highlight lesser-known artists who might be overlooked by outlets like Pitchfork or Rolling Stone. We also hear from Public Display PR’s Sierra Haager, whose goal through her boutique PR agency is to get high-profile coverage for indie bands.
Podcasts have surged in popularity over the last few years, and have proved to be a great way to connect with your audience — so why don’t more musicians take advantage of the format? Today we talk with three musicians making their mark on the podcast charts, Hrishikesh Hirway, creator of Song Exploder, Joe Pug, host of The Working Songwriter, and Silverstein’s Shane Told, host of Lead Singer Syndrome.
We took The Future of What to North Carolina for this year’s Redeye Label Hang. Every year, labels, industry partners and customers associated with Redeye Distribution gather for panels and discussions about the business. On this live show, we’re joined by record labels Warp, Break World, Father/Daughter and Don Giovanni to talk innovative marketing strategies, social media, and more. Special thanks to WHUP FM and Redeye Worldwide!
A band has recorded some music — they’ve even set a date for their album release — but how do they get people to listen to it? Making press contacts and getting the right information to the right people can be difficult when you’re not a public relations expert. We’re joined by PR pros Sierra Haager (Public Display PR, bed.) and Chris Hnat (Grandstand Media & Management) who break down media relations do’s and don’t’s for artists. We also get advice from the editorial side with Chris Young (Vortex Music Magazine) and Casey Jarman (Mississippi Studios, fmr. Willamette Week).
How do you get your music on the “it” blog or radio station? When should you hire a publicist? What does a publicist even do? These questions are common among young musicians looking for their break. In our second installment of Music 101, we talk to tastemakers Sharlese Metcalf (KEXP) and Brandon Stosuy (Pitchfork) about how they discover new artists, then publicist Nathan Walker (Riot Act Media) gives some advice on promoting your band.