Last year, outlets like the Washington Post lamented the decline of the electric guitar and the supposed absence of American guitar heroes. In September of 2017, She Shreds Magazine published an article called “We Are The 50%: The Truth Behind the Supposed Decline of the Guitar,” pushing back against this narrative. On this episode, we talk with the author of the piece, Natalie Baker, She Shreds Magazine editor-in-chief Fabi Reyna, Alicia Bognanno (Bully), and Trade Up Music manager Alexa Marmon about what’s really going on in the guitar industry.
These days there’s nothing but data out there — social media statistics, Spotify artist insights, info about who your fans are, where they are, and when they listen to your music. But what do you do with all this data? And who is really benefiting from it? Experts Kevin Erickson (Future of Music Coalition), Erica Sinkovic (CD Baby), Susie Giang (APA), and Zeke Howard (Trailboss) join Portia to discuss how artists can put their data to work.
The rise of streaming has bestowed the music industry with a wealth of data, but how can labels and artists leverage that data to sustain themselves in this brave new world? On this episode, recorded live from Indie-Con in Adelaide, Australia, Portia moderates a panel on streaming and data with Amy Dietz (INGrooves), Henry Compton (The Orchard), Maya Janeska (UNFD), Jane Slingo (Young Strangers), Ben Godding (AWAL/Kobalt), and James Limon (ABC).
What if there were an IMDB for music? Not only would fans be able to dig deeper into their favorite albums, but producers, artists, and other collaborators could catalog their contributions, labels could track data more easily, and businesses would have all of the information they need to license a song right at their fingertips. On this episode, we talk with a new service called Jaxsta. CEO Jacqui Louez Schoorl and Head of Licensing Dick Huey discuss how Jaxsta could revolutionize music data use and its accessibility. Then, we talk with one of our favorite music databases and marketplaces, Discogs. Chief Product Officer Nik Kinloch demonstrates how music fans and record collectors can take advantage of Discogs’ music database (plus we hear about some new features!).